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R&B diva Amerie and legendary music video director Nick Quested Join MTV Base and Shell to uplift African Music Industry
A beautifully crafted music video is an artform in its own right, but there’s nothing worse than the disappointment you feel when your favourite artist’s video fails to live up to your expectations! Don’t you just hate it when clumsy storylines and poor editing reduce the artist’s concept to a shadow of its former self… when poor video quality spoils the music you’d grown to love? The creativity and dedication of African musicians isn’t in question – it’s just sometimes that practical skills are hard to access, or priced too high for African artists. |
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